Worldcoin (WLD) being listed on Binance.US gives American users an easy way to trade this coin. Listings on big exchanges often make coins go up in price, because more traders can join and there is more trust. If Worldcoin has strong demand or gets good attention for its privacy and ID tools, the price could move up after the listing starts. However, some users might try to sell quickly to take profit, so the price could also fall soon after. The first hours of trading often show the major price change. source